Nestled next to Southern Grounds and many other locally owned businesses, the Jaffi’s location, merchandise, and customer experience keep shoppers coming back time and time again.
Shop online at your convenience or at our brick + mortar store in Beaches Town Center.
About Jaffi’s
“Fashions fade, style is eternal.” –Yves Saint Laurent
Since its inception in 2000, Jaffi’s has been dedicated to keeping Northeast Florida effortlessly on-trend and in style. Looking and feeling your best doesn’t have to be a hassle, and the charming Neptune Beach boutique is known for consistently catering to its customers by carrying brands that offer both quality and comfort. From timeless to trendy, Jaffi’s has you covered (literally) from head to toe: shoes, jewelry, accessories, undergarments, athleisure, dresses, denim, beach wear, and beyond.
Boutique brands include forever favorites and emerging designers such as River + Sky, Michael Stars, LA Made, Veronica M, Beyond Yoga, Boob-eez, Young Fabulous & Broke, and more, as well as premium denim from Paige, Citizens of Humanity, Hudson, Joe’s Jeans, AG, and 7 For All Mankind.
Upholding their mission of helping women feel more confident and comfortable in the skin they’re in, Jaffi’s has been making clients feel like family for over two decades. Whether looking for a wardrobe refresh, seeking some statement pieces to spruce up your everyday wear, or needing an instant head-to-toe look for a special event, the Jaffi's girls are here to help, offering a laid-back shopping experience with a wide range of options and caliber of hand-selected merchandise unmatched by other local boutiques.
Nestled next to Southern Grounds and popular children’s retailer Kyds, the Jaffi’s location, merchandise, and customer experience keep shoppers coming back time and time again.
Meet The Jaffi's Girls
Styling Jax + the Beaches since 2000, the Jaffi’s team is dedicated to selecting the season’s most-wanted pieces and helping shoppers look and feel their best. Get to know us even better during “Retail Therapy Happy Hour,” a weekly live stream on Instagram where owner Emilie, her daughters, and special guests model new styles, sip champagne, and chat with followers.