Behind The Seams: Denim Brands Worth Investing In

With our annual Denim Swap just around the corner, we can’t get denim off our minds (but what’s new). This event always reminds us why denim is so central to Jaffi’s—and why we take our job of carefully curating the very best brands so seriously.

The right pair of jeans makes you feel like the best version of yourself—comfortable, confident, and pulled together without trying too hard. That’s why we don’t just follow trends. We partner with brands that are led by visionaries, built on craftsmanship, and designed to fit women beautifully.

Here’s a look behind the seams at the denim you’ll find at Jaffi’s.

Citizens of Humanity

Timeless, elevated, and sustainably made. Since 2003, Citizens has been producing premium denim in Los Angeles with vertically integrated production and skilled artisans. Every pair is crafted with uncompromising quality and modern ease. Beyond denim, the brand is committed to philanthropy and creating a positive global impact.

AG Jeans

Founded in 2000 by Adriano Goldschmied and Yul Ku, AG pioneered sustainable denim before it was a buzzword. Using ozone finishing, laser techniques, solar energy, and water recycling, AG has become a leader in eco-minded manufacturing. Their AGoodKarma initiative keeps them accountable to both people and planet—all while delivering some of the most flattering jeans on the market.

PAIGE

Paige Adams-Geller, a former fit model, launched PAIGE in 2004 with one goal: perfecting the fit of women’s denim. What began as a denim brand has expanded into a full lifestyle collection, but the DNA is the same—flattering, wearable styles made to be lived in. As one of the first female founders to successfully expand into both men’s and women’s markets, Paige herself embodies the confidence her jeans are known for.

Why We Choose Them

At Jaffi’s, our racks aren’t filled by accident. Every denim brand we bring in is chosen with intention—because we want you to invest in pieces that last. When you shop denim here, you’re not just buying jeans. You’re investing in people who invest in you.

Denim Swap & Fundraiser: August 28–31

Now that you know the story behind the seams, here’s your chance to join us in celebrating denim while supporting an incredible cause.

How it works:

• Clean out your closets and donate your gently used jeans to receive 20% off a new pair.

• Make a $10 donation to PACE Center for Girls Jacksonville and receive 20% off your purchase (plus a swag bag packed with goodies!).

Kick-Off Party | Thursday, August 28 | 5–8 PM
We’re teaming up with Jacksonville Mom for an evening of fashion, fun, and philanthropy at Jaffi’s in Neptune Beach.

Enjoy an incredible lineup:

• Get linked with Couture Gems permanent jewelry

• Sip a signature cocktail from Hawkers

• Receive personalized styling advice from House of Colour stylist, Kim Armga

• Try Celluma Contour Red Light Therapy with Halo Spa

💖 Best of all, 100% of ticket sales and donations benefit PACE Center for Girls Jacksonville.

Grab your ticket HERE

Shop all denim HERE

XOXO,

the gals at Jaffi's