25 Years of Jaffi’s: A Celebration of Style, Confidence & Community

Twenty-five years.

It feels surreal, a little magical, and a whole lot of fun to say.

Jaffi’s started as a place where women could find clothes they loved, feel good trying them on, and leave feeling even better than when they walked in. Over the years, that tiny spark grew into a community of shoppers, supporters, cheerleaders, and friends.

And here we are — celebrating 25 years of style, confidence, and connection.

What’s changed?

Styles, trends, hemlines, fabrics, denim rises (thank goodness), and the way we shop.

What hasn’t?

Our mission:
To help women feel confident and comfortable in the skin they are in - beautiful, supported, and stylish - every single day.

We’ve laughed with you, styled you for your biggest moments, watched your families grow, and celebrated life side by side. None of this would exist without YOU - and we couldn’t be more grateful.

🎉 Join Us for Our 25th Birthday Party!

We’re celebrating in true Jaffi’s fashion with a:

✨ Retail Therapy Happy Hour
📅 Wednesday, December 17th
⏰ 5–7 PM
📍 Jaffi’s Boutique

Expect bubbles, girl time, fabulous outfits, and - of course - shopping.

PLUS: Enjoy 25% off the entire store all day to celebrate 25 years of Jaffi’s!

Wear Your Favorite Jaffi’s Look!

And because no birthday is complete without a good outfit…
We want to see YOU in your favorite Jaffi’s look!

Starting NOW, post a pic of your favorite Jaffi's 'fit and tag us for a chance to win a Swag Bag of our "Favorite Things" + $250 Gift Card. The more you tag/enter; the more chances you have to WIN 

AND you get X 10 entries for wearing your fave fit to Happy Hour December 17th.

LET’S CELEBRATE! 

We can’t wait to toast to 25 amazing years with you.

Check out 25 Staff Favorites HERE

Cheers to 25 years — and to many more fabulous outfits ahead.

We can’t wait to celebrate with you. 🎉💖

xoxo
Emilie & The Jaffi’s Girls